Train Hard. Recover Harder.
Sleep can be the single most important thing you do every day to improve your focus & execution on a daily basis. Impossible Sleep is specifically formaulated to be your "off switch" for tonight so you can perform better tomorrow.
As Seen On
Built for Performance. Backed by Science
Built for elite athletes and high performers and backed by world-class research - Impossible Sleep is designed to not just help you get to sleep, but also help you perform better the next day.
Magnesium
A natural mineral the majority of people are under-supplement with. Encourages deep rest and recovery.
L-Theanine
An amino acid that has a natural "relaxing" effect. Dosed at just the correct amount to help "turn off" your brain and ease you into sleep.
What's Not Inside (and why)
Many sleep supplements pack their formulas full of ingredients so you think you're getting more bang for your buck. In truth, most are added at incorrect dosages and some ingredients shouldn't be there at all in the frist place.
Here's what's NOT in Impossible Sleep
Sugar - Spikes your blood sugar, keeps you wired and secretly in other formulas.
Melatonin - A hormone - not a mineral - and found in supra-physiological doses. Can interfere with your body's natural production. More on this here in: Why Melatonin is Bad For You (coming soon).
Valerian Root - Acts like a sedative, creates wild dreams, and about as effective as a placebo.
5-HTP - Helpful for stress relief, but not for sleep. Can have dangerous interactions with medications.
What People Are Saying
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“I regularly started using magnesium about two years ago and it has done wonders for me. Started taking this and began to notice a greater calming effect. I'm assuming that's the L-theanine kicking in. Whatever it is, I love it. I give it a 10/10”
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“Love how simple the formula is and has worked really well the last couple of weeks. Have been checking my REM and deep sleep with my Oura ring and seeing really solid sleep! Better than I’ve seen with some of the other teas and mixes I’ve tried.”
Why I Made This Sleep Drink
I created Impossible Sleep - because well...I was pretty bad at it. I found it hard to turn my brain off at night and wake up rested the next day. I wanted to make a clean, delicious sleep drink backed by science and tha's exactly what Impossible Sleep is!
- Joel Runyon, Founder IMPOSSIBLE ®
Ultra Endurance Athlete & Entrepreneur
Frequently Asked Questions
How to use Impossible Sleep
Use one scoop every night - 15-30 minutes before you go to sleep. Mix in cold water or heat some up for a warm bed-time drink to help ease you into the best sleep of your life.
How do I start Impossible Sleep?
If you've never taken magnesium before, we recommend you start with a half scoop and work your way up to a full scoop over time.
What are the Benefits to Subscription?
The best way to improve your sleep is routine. When you subscribe, you make sure you never miss a day and are always stocked up. To help you even more, you’ll save 10%, get free shipping and receive our free Sleep Reset Welcome Kit on your first order (plus other random “airdrop” bonuses as long as your subscription is active).
What is a Sleep Reset Welcome Kit?
The sleep reset welcome kit is a first-time kit you’ll receive as part of your first subscription order. It’s got everything you need to make Impossible Sleep a part of your nightly bedtime optimization routine.
How can I manage my Impossible Sleep Subscription?
You can easily pause, cancel or resubscribe to your impossible sleep subscription any any time with just one click.
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Free Shipping on Subscription
Get US Free Shipping when you sign up for subscription OR when your order is $50 or more. Free international shipping o orders $100 and over.
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World Class Customer Service
If you have any issue with your order whatsoever - reach out to our world class customer support team and we'll do our best to make it right.
Sleep Consistently Works!!
I added this to my nighttime routine about a year ago and have seen great results. Sleep does what it claims by helping me wind down to fall asleep and stay asleep between sleep cycles. It's also great to wake up in the morning and not feel so groggy unlike other sleep aids out there. I love that it has simple ingredients baked by science!!
Great stuff
I have tried several magnesium supplements and this one is by far the best. The taste is great and my sleeps have become very restful and deep.
I fall asleep so easy and feel rested when I wake up.
I SLEEP
Best sleep I ever had. Its hard to decribe but its not like Zzzquil or melotonin where it feels like you are being lulled to sleep but rather you feel relaxed and calm. And I actually STAY asleep unlike other sleep aids.